Revolutionizing Communication: Katsumi Tamura's Standing Message Card “Post Animal”

Award-Winning Design Transforms Message Delivery into a Fun, Interactive Experience

The Standing Message Card “Post Animal” is not just a message card, but a paper craft kit that allows the recipient to assemble and display an animal figure. The design features six different animals: duck, pig, zebra, penguin, giraffe, and reindeer. The message is scribbled in the body of the animal, and the parts are sent together inside an envelope. This unique design not only delivers the message but also provides a fun activity for the recipient.

The design, launched in July 2008, is the brainchild of Art Director Katsumi Tamura, Designer Takahiro Sugawara, and Copywriter Toshiyuki Nagamatsu. The team's innovative approach to design is evident in the card's dimensions of 160mm (H) x 125mm (W), which are carefully chosen to provide an optimal experience for the user.

What sets this design apart is its ability to modify space and transform the minds of its users. The team believes that quality designs have the power to offer comfort of seeing, holding, and using. They are imbued with lightness and an element of surprise, enriching space. This philosophy is clearly reflected in the Standing Message Card “Post Animal.”

The design's uniqueness and originality have not gone unnoticed. In 2013, it was awarded the Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category. This prestigious award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

The Standing Message Card “Post Animal” is a testament to the power of design in transforming everyday objects into interactive and engaging experiences. It is a shining example of how design can be used to enrich our lives and bring joy to the mundane.